• 24-25 July 2019
  • ICC Sydney
24-25 July 2019 ICC Sydney

Conference Agenda: Day Two


Thursday 25th July 2019

9.00am – 9.05am

Welcome to Day Two

Plenary on Expo Floor

9.05am – 9.35am

International keynote: What retail can learn from Walmart

An exclusive talk with Walmart’s Head of Innovation Community, Fareena Contractor, as she defines what ‘innovation’ means at Walmart. Fareena will also share with Walmart’s model on how they build and drive a culture of innovation.

Speaker: Fareena Contractor, Head of Walmart Innovation Community, Walmart (Canada)

9.35am – 10.05am

Salesforce Keynote

10.05am – 10.40am

Conversation starter with ASOS.com: Who comes first - your brand or your customer?

Hear from ASOS’s Chioma as she explores the complexities behind finding the balance between a brand/business-driven approach to selling versus a customer-driven approach to buying.

When you have competing goals of maximising your customer experience whilst also trying to support your business, where is the line drawn between focusing on your customers and focusing on your brand?

Speaker: Chioma Anokuru, Head of Digital Commerce, ASOS.com (United Kingdom)


10.40am– 11.20am

Morning Tea & Networking

11.20am – 11.50am

Talking retail tech with Adore Beauty: Their journey towards headless commerce

Over the last 6 months, Adore Beauty have been paving the way towards headless commerce. From site improvement to site conversion, their strategic aim was to improve their site speed.

Only at Online Retailer, get an exclusive insight into how they managed to reduce their site speed down to 2.4 secs in less than half a year, and their next journey towards headless carts. 

Speaker: Gareth Williams, CTO, Adore Beauty

11.50am – 12.20pm

PANEL | Disruptive technologies: The Future Shopping Experience

Gareth Williams, CTO, Adore Beauty

Brett Raven, CIO, Big Red Group
Steve Traplin, CEO, Groupon

12:20pm - 1.00pm


1.00pm – 2.00pm

Lunch in the Exhibition Hall

Track 1 : Level 3, Room 3.1 & 3.2

Data Driven Marketing (Sponsored by Emarsys)

Track 2: Level 3, Room 3.9

Advanced Product Marketing (Sponsored by Intelligent Reach)

Track 3: Level 3, Room 3.3

Global Research and Insights

Track 4: Level 3, Room 3.4

Emerging Technologies (Sponsored by Omnicom Media)

2.00pm – 2.35pm

Session reserved for Emarsys

Session reserved for Intelligent Reach

Session reserved for Sponsor

Session reserved for Omnicom Media

2.40pm – 3.15pm

The secret to developing loyal relationships in the digital world

Using artificial intelligence to evolve your NPS. Plus, how to execute a successful NPS program – 4 strategies that you can start today 6 key takeaways and final thoughts.

Speaker: Alita Harvey-Rodriguez, Managing Director, Milk it Academy

Customer-led marketing: How she wear created a product based on the consumer

In 2012, she wear’s founder searched far and wide for work boots specifically made to fit a woman’s foot and was astounded at the lack of choice. So she decided to do something about it! 

She wear’s ethos is to design and launch products around customer’s feedback an needs and also believes their company core values are a vital key to their success.

Speaker: Stacey Head, Founder and Managing Director, she wear

Global focus: Practical tips to expanding your brand to the USA

If you are looking to take your brand to the USA, then join Phoebe Yu as she takes you through practical strategies and “how to” when it comes to expanding your brand to the USA such how to raise money in the USA and the visa process for organisations.

Speaker: Phoebe Yu, CEO & Founder, Ettitude

Case study: Moët Hennessy – using online video to drive brand lift

Join Moët Hennessy’s Head of Digital to discover how they integrated online digital video content within the e-retail space to remain competitive and relevant within the digital space.


Gavin Merriman, Head of Digital, Moët Hennessy
Thomas Grainer, Premium Brand Manager, 90 seconds

3.15pm – 3:55

Afternoon Tea Break

3.55pm – 4.30pm

PANEL | Supercharging loyalty: Success strategies using emotional-driven insights, purpose and data

Jeremy Meltzer, Founder & Director, i=Change

Olivia Carr, Founder, SHH SILK

Creating killer content for social platforms

Speaker: Taryn Williams, CEO & Founder, therightfit.com

PANEL | Sustainable retail: The true return in investing in sustainability

  • Understanding the current state of ‘fast fashion’ and waste in retail
  • How to adopt tried & tested best practice sustainable sourcing and packaging
  • Implementing new business models and promoting a circular economy
  • Understanding what happens if we don’t invest in sustainability: What is the true cost and impact of not investing in sustainability?

Jeremy Meltzer, Founder & Director, i=change

Anna Julia Forster, e-Commerce, Operations and Sustainability Advisor
Bunny Yan, Founder, Leftside of Fashion
Cam Greenwood, CEO & Chief of Passion, Monsta Surf
Jaana Quaintance-James, Head of Sustainability & Ethical Sourcing, The Iconic

CASE STUDY | How The Iconic used customer liberation to drive their tech innovation

Join The Iconic’s CMO, Alex Meyer, as he takes you behind the scenes of how The Iconic built their business and strategy around customer liberation, and how this created an inspiring customer experience.

Exclusive to Online Retailer hear the tech innovation behind their “follow the brand” curated feed, “find your fit” smart guide, and “snap to shop” innovations.

Speaker: Alex Meyer, CMO, The Iconic

4.30pm – 5.00pm

CASE STUDY | How Modibodi profiled the female journey to deliver customer led experiences

Speaker: Kristy Chong, CEO, Modibodi

How to hack digital advertising and influence to build a multi-million dollar empire

Creating communities out of customers

Speaker: Jen Geale, GM & Co-founder, Mountain Bikes Direct



Top AI uses

Speaker: Mitchell Klaassen, Head of Technoloy, Big Red Group

6.30pm – 11.30pm

Australia Post Online Retail Industry Awards (ORIAS)

Grand Ballroom, ICC Sydney